He wanted Adidas. His mother took the Nike meeting.
Published on: 30/07/2026
In 1984 Michael Jordan wanted Adidas. Sonny Vaccaro read where the decision really lived and reached his mother. What the Nike deal teaches about reading the room.
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The concession cost nothing in 2014. This summer it is worth a billion dollars.
Published on: 17/07/2026
Fox broadcasts the 2026 World Cup for 485 million dollars. The rights are worth up to 1.5 billion. The gap was created by one concession in 2014. What the FIFA and Fox story teaches about concessions, time, and circumstance in negotiation.
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The negotiation ended on Friday. The price went up on Monday.
Published on: 10/07/2026
A 2 billion euro negotiation ended without a deal. Three days later, the seller signed at a higher price. What the Safran and Exail story teaches about power.
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The highest-paid athlete in baseball asked to be paid less. For now.
Published on: 03/07/2026
Shohei Ohtani deferred 680 of his 700 million dollar contract. What he read on the other side of the table is a lesson for every high-stakes negotiator.
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